Welcome to Agriculture 2.0.
That was the name of the conference and represents a growing effort to scale up sustainable agriculture from a hodge-podge of hippies and back-to-the-land types into a viable big business by bringing together venture capitalists and startups doing everything from rooftop farming to high-tech soil mapping to identifying the best areas for growing crops.
The big idea is that venture capitalists can help disrupt industrial agriculture much as they have the computer, entertainment and energy industries by investing in sustainable ag and using information technology to connect producers and consumers.
"We want to create an opportunity for a market, not a movement," said Roxanne Christensen of SPIN Farming, which promotes the creation of urban microfarms.
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